Perfecto | Perfecto Expands Focus from Mobile to Digital with the Next Generation of its Continuous Quality Lab

New version offers a complete cloud-based lab designed to deliver high-quality web and mobile experiences for enterprise organisations

April 5th, 2016 (London, UK) – Perfecto Mobile, the market leader in empowering enterprises to deliver high-quality digital experiences, today announced the next version of its cloud-based Continuous Quality Lab™ (CQL) that expands test coverage from mobile web and apps to include web browsers on desktops. The enhancement provides enterprises with the most complete quality lab, allowing Dev teams to execute and analyse manual, automated and performance tests for digital channels side-by-side, on desktop browsers and real mobile devices under real end-user conditions. With this expansion, users can apply a single quality strategy to deliver seamless responsive web and omni-channel experiences.

Today’s end-users rely on digital transactions and in turn, expect flawless experiences across web and mobile. With the five most popular devices and operating systems accounting for more than 500 possible browser and device combinations alone, brands are challenged with providing a seamless omni-channel experience that works for users at any time and across any digital channel, regardless of variables such as network conditions or device interruptions. The wide range of today’s mobile devices, desktop browsers and end-user environments at any given time are critical considerations when creating a quality omni-channel strategy. Brands must partner with vendors that allow them to test and optimise their customer experience across all these conditions and environments.

“In our increasingly connected culture, users are choosing to engage via digital channels. Every touch point, from browsing a site on a tablet to making a purchase via a mobile app, serves as an opportunity to build upon customer brand loyalty or, alternatively, to tarnish a company’s reputation with the delivery of a flawed experience,” said Eran Yaniv, CEO, Perfecto. “With the latest version of the CQL that offers full testing for omni-channel and responsive web experiences, brands can continuously monitor, test and improve web and mobile properties to guarantee a consistent, seamless and high-quality digital experience.”

“The digital transformation has fundamentally changed the way consumers engage with brands. Tomorrow’s successful businesses will be determined by their ability to meet demands on the digital channels their customers want, with the functionality they want, and availability whenever and wherever it’s needed,” said Melinda Ballou, program director for IDC's Application Lifecycle Management & Executive Strategies Service. “A quality digital experience will be dictated by enabling software visibility, management and analysis across platforms to help launch and optimise the modern consumer’s journey.”

Perfecto’s Continuous Quality Lab empowers development teams by supporting manual and automated testing across varied user conditions from a single cloud-based quality lab. Key features and benefits include:

To learn more about Perfecto’s Continuous Quality Lab for omni-channel and responsive web testing and monitoring, tune in to watch here: https://www.youtube.com/watch?v=_96udkpe_LI or read more details in the Continuous Quality Blog.

About Perfecto
Perfecto enables exceptional digital experiences. We help you transform your business and strengthen every digital interaction with a quality-first approach to creating web and native apps, through a cloud-based test environment called the Continuous Quality Lab™. The CQ Lab is comprised of real devices and real end-user conditions, giving you the truest test environment available.

More than 1,500 customers, including 50% of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto to deliver optimal mobile app functionality and end user experiences, ensuring their brand’s reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto, visit www.perfectomobile.com, join our community, or follow us on Twitter at @PerfectoMobile.



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