E3 is not open to the public and Ubisoft wants to change that. While Ubisoft is scheduled to attend the most anticipated show in the U.S., they want to share the love with their fans. One has to wonder if Ubisoft may be testing the waters to host their own event rather than attend the main stage of E3. Others such as Activision and EA have already gone this route and opted not to grace the E3 stage this year.
Ubisoft is calling this event the Ubisoft Lounge, and it will be held on June 14th and 15th. Ubisoft Lounge is a pop-up event that will give attendees a chance to try out upcoming games, attend master classes, compete for prizes, and chat with Ubisoft’s teams about their favorite games.
The Ubisoft Lounge is the place dedicated to Ubisoft fans during E3. It is a unique immersive experience where you can get yours hands on Ubisoft's upcoming games, meet the dev teams and get in-depth details about your favorite games.
Fans that would like the opportunity to attend the Ubisoft event should pre-register at ubisoftlounge.com. If selected, you must be 21 years of age or older to attend.